newsletters

Must Haves for Authors’ Websites

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I’m about to redo my website again, and I’ve been looking at a lot of websites for ideas. I’m starting a new series, and I’ve outgrown the format my techie savvy friend, Michelle Diener, and I created almost two years ago. In my current design, there’s no room for all my books, short stories, and even articles … [Read more…]

The Number One Reason Why Marketing Tactics Fail

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Over the past, few years I’ve talked to a lot of authors experimenting with marketing using tools like: blogs, newsletters, social media, direct mailers and bookmarks, convention appearances, etc. When something doesn’t work? They abandon it. Sadly, some of the tools they’re leaving behind have real, tangible value. Newsletters, for example, take a long time … [Read more…]