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How To Write Shop

Articles on the craft and business of writing

Author: Monica Valentinelli

3 Ways to Develop your Brand as an Author

March 7, 2012 by Monica Valentinelli Leave a Comment
Cowboy with Branding Iron

You’ve heard the phrase “writer’s platform” but what does that actually mean? What many publishers know, from a marketing standpoint, is that writer’s whose names are recognizable typically sell more books than an unknown author the reader has to take a chance on. Charlaine Harris. Stephen King. Neil Gaiman. These authors have power behind their … [Read more…]

Posted in: Featured, Marketing Tagged: book marketing, branding, marketing, pen names, writer's platform, writing platform

Dig Up and Rebuild Your Writer Platform

February 1, 2012 by Monica Valentinelli Leave a Comment
writer platform writing platforms

The theory behind having a writer platform is that it allows you, as an author, to present yourself in a cohesive way to your readers. You’re the scientist who pens science fiction. You’re the musician who wrote a story about a group of bards. You’re the indie author who also doles out writing advice. Then, … [Read more…]

Posted in: Marketing, Writing Business Tagged: book marketing, platform, writer platforms

Short Stories as Marketing Tools

January 11, 2012 by Monica Valentinelli 4 Comments
Woman Peering Over Top of Book

A couple years ago, I picked up an interesting tip from established novelists. They said that the short story format is an excellent way to introduce new readers to their books. I’ve seen this technique used time and time again. Basically, a novelist will have enough “room” in their world to pen a tale that … [Read more…]

Posted in: Featured, Marketing, Writing Business Tagged: how to build readership, marketing with short stories

Marrying Marketing and Writing Goals

December 8, 2011 by Monica Valentinelli 4 Comments
vanity press books

It’s almost the end of the year. The smell of fresh-baked cookies lingers in the air and if you tilt your head, you can probably the jingling of bells and holiday ornaments. Winter offers writers the chance to reflect on goals: What did we accomplish the previous year? What do we want to do over … [Read more…]

Posted in: Featured, Marketing Tagged: book marketing, indiepub, planning writing, writing goals

What Impression Does Your Website Give?

November 3, 2011 by Monica Valentinelli 3 Comments

Are you an author? That’s not a trick question. It’s important, so I’m going to repeat it: Are you an author? If you’re answer is “Yes,” then your website should reflect that. My website design has been evolving over the past year because I’ve often married my day job and freelancing to my writing. I’m … [Read more…]

Posted in: Web Design, Writing Business Tagged: online marketing, web design, web presence, websites
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Featured Book

Mastering Amazon Ads: An Author’s Guide

by Brian D. Meeks

Considering running ads at Amazon? Don’t make the mistakes so many authors do. Read this book first.

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Featured Book

The Writers Journey: Mythic Structure for Writers
by Christopher Vogler

The Writer’s Journey explores the relationship between mythology and storytelling in a clear, concise style.

Want help plotting great stories that grab readers?

The Writer’s Journey is on our MUST read list.

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