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How To Write Shop

Articles on the craft and business of writing

writing platform

3 Ways to Develop your Brand as an Author

March 7, 2012 by Monica Valentinelli Leave a Comment
Cowboy with Branding Iron

You’ve heard the phrase “writer’s platform” but what does that actually mean? What many publishers know, from a marketing standpoint, is that writer’s whose names are recognizable typically sell more books than an unknown author the reader has to take a chance on. Charlaine Harris. Stephen King. Neil Gaiman. These authors have power behind their … [Read more…]

Posted in: Featured, Marketing Tagged: book marketing, branding, marketing, pen names, writer's platform, writing platform

Featured Book

The Writers Journey: Mythic Structure for Writers
by Christopher Vogler

The Writer’s Journey explores the relationship between mythology and storytelling in a clear, concise style.

Want help plotting great stories that grab readers?

The Writer’s Journey is on our MUST read list.

Get at Amazon

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Featured Book

The Writers Journey: Mythic Structure for Writers
by Christopher Vogler

The Writer’s Journey explores the relationship between mythology and storytelling in a clear, concise style.

Want help plotting great stories that grab readers?

The Writer’s Journey is on our MUST read list.

Get at Amazon


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