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How To Write Shop

Articles on the craft and business of writing

marketing

3 Ways to Develop your Brand as an Author

March 7, 2012 by Monica Valentinelli Leave a Comment
Cowboy with Branding Iron

You’ve heard the phrase “writer’s platform” but what does that actually mean? What many publishers know, from a marketing standpoint, is that writer’s whose names are recognizable typically sell more books than an unknown author the reader has to take a chance on. Charlaine Harris. Stephen King. Neil Gaiman. These authors have power behind their … [Read more…]

Posted in: Featured, Marketing Tagged: book marketing, branding, marketing, pen names, writer's platform, writing platform

Book Cover Creation, a breakdown

February 28, 2011 by Guest Post 16 Comments

by Laura Morrigan Cover design can be as simple as placing text over an image– but there is often more to it than meets the eye.  For those of you who are curious regarding how a cover comes together, this post should enlighten.  For those of you who would like to tackle your own cover … [Read more…]

Posted in: Indie Publishing Tagged: book cover, book cover design, marketing, self-publishing

Featured Book

Mastering Amazon Ads: An Author’s Guide

by Brian D. Meeks

Considering running ads at Amazon? Don’t make the mistakes so many authors do. Read this book first.

Get at Amazon

 

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Featured Book

Mastering Amazon Ads: An Author’s Guide

by Brian D. Meeks

Considering running ads at Amazon? Don’t make the mistakes so many authors do. Read this book first.

Get at Amazon

 


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