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How To Write Shop

Articles on the craft and business of writing

Marketing

How to Write Book Blurbs that Sell

August 16, 2018 by Lori Devoti Leave a Comment
how to write book blurbs that sell

I know you are here for some great and truly easy to use tips on how to write book blurbs that sell, but first, an admission… I have a degree in advertising. I worked for multiple newspapers helping small business owners develop ads and advertising campaigns. Then I became a traditionally published author and just … [Read more…]

Posted in: Marketing, Writing Business Tagged: book blurbs, book marketing, cover copy

Five Steps to Picking the Perfect Book Title

July 5, 2018 by Kathy Steffen Leave a Comment
picking the perfect book title

One of the biggest challenges I find in writing is picking the perfect title. Book titles, story or essay, doesn’t matter. They’re all difficult. But picking the perfect book title? There’s a lot of pressure on that one. Being a novelist means I like to use many words. A one-to-five word title can throw me … [Read more…]

Posted in: Marketing, Writing Business Tagged: book titles

Technology is Changing Writing and not all for the better

April 5, 2018 by Lori Devoti 2 Comments
technology changing writing

You probably think this is going to be a big ole rant about texting, hashtags, emojis, etc. It isn’t. Yes, those things have changed how we communicate with each other, but I don’t think more casual in our casual conversation is a bad thing. And I don’t think they are really changing writing as in … [Read more…]

Posted in: Indie Publishing, Marketing, News & Notices, Writing Business, Writing Craft, Writing for the Web Tagged: book marketing, online marketing, writing business

Amazon Ads, what I did VERY wrong

March 16, 2018 by Lori Devoti 2 Comments
Couple fighting over dollar sign

A few months ago, I decided to try Amazon Ads. I’d heard a lot of hype. I’d also since fall of 2016 experienced a drop in sales. I’ve been doing this a while now, and this drop was one of the big ones that signals Amazon has been tweaking things and not in a way … [Read more…]

Posted in: Marketing, Writing Business Tagged: advertising, amazon ads, ams ads

Email Newsletters for Authors: Why everyone is telling you you HAVE to have an author newsletter.

February 11, 2017 by Lori Devoti 1 Comment

Author newsletters… a pain, right? You have to build the list, you have to house the list, you have to design newsletters, come up with content and then send your author newsletter. So much work… and so much techy type crap. Ugh. No, double ugh. But, yes, you really should have one and here’s why… You … [Read more…]

Posted in: Indie Publishing, Marketing, Writing Business Tagged: email marketing, indie publishing, newsletters for authors
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Featured Book

Techniques of the Selling Writer 
by Dwight V. Swain

Techniques of the Selling Writer by Dwight Swain

Classic book on how to write books that readers will want to read!

This is one of the foundation books that all novelists should have on their bookshelf.

Get at Amazon

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Featured Book

Save The Cat!
by Blake Snyder

A book on screenwriting that is great for novelists too! Another must have for your How To Write library.

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