• Writing Business
    • Agents & Editors
    • Finding Writing Markets
    • Indie Publishing
    • Marketing
    • Market Trends
    • Quirky Links
    • Web Design
    • Writing for the Web
  • Writing Craft
    • By Genre
      • Romance
      • Young Adult Teen
    • Characters
    • First Pages
    • Grammar
    • Pacing
    • Plotting
    • Point of View
    • Revision
    • Scenes
    • Worldbuilding
    • Writing Prompts
    • Writing Tips
  • Writing Life
    • Author Interviews
    • Conferences
    • Critiques
    • Inspiration
    • Making a Living
  • Writing Tools
    • Book Reviews
    • eBooks
      • Dialogue More than Just Talk ebook
    • Online Writing Tools
    • Writing Software Programs
  • About
    • Contact
    • Regular Columnists
    • Privacy Policy
  • News
  • Services
    • Editorial Services
How To Write Shop

Articles on the craft and business of writing

Marketing

Weigh Your Options Before Hiring a Marketer

March 2, 2011 by Monica Valentinelli Leave a Comment
vanity press books

Vanity press is a derogatory term for publishing houses that print books at the author’s expense. There are several reasons why this practice has traditionally been considered bad form, one of which is because money is supposed to flow to the writer. Self-publishing has slowly broken down this concept due to the cheap and inexpensive … [Read more…]

Posted in: Marketing Tagged: book marketing, self-publishing, vanity press

Promoting Your eBook right off the bat!

February 21, 2011 by Edie Ramer Leave a Comment

It’s funny. I had this subject in mind for over a week, then today I got a PubIt newsletter. (PubIt is where you self-publish your Barnes&Noble books.) In it, successful indie author H.P. Mallory advises writers to use keywords and category words. For instance, as I type this, DEAD PEOPLE, which I published in November, … [Read more…]

Posted in: Marketing Tagged: Dead People, Demon High, Dragon Blues, H.P. Mallory, indie publishing, Lori Devoti, Misty Evans, promotion for e-books, self-publishing

Cover Design: Dress your Book for Success by Author Julie Ortolon

February 14, 2011 by Guest Post 6 Comments

I can’t stress enough the importance of a professional looking book cover. It’s like a restaurant. You go for the meal, and ultimately judge the restaurant on the quality of the cooking, but you make your decision on whether or not to try that restaurant long before you taste the food. That’s what your cover … [Read more…]

Posted in: Indie Publishing, Marketing Tagged: book cover, book cover design, book publishing, designing a book cover, effective book cover, fiction writing, novel writing, write a book, write a novel, writing reference, writing strategies, writing tactics

Web Analytics 101. Or Why “Hits” Don’t Matter.

February 2, 2011 by Monica Valentinelli 1 Comment

One of the first things I learned when I dug into web analytics, was that no two packages are alike. Sure, the names may sound the same (e.g. visits) but the way that the software measures these units could be completely different. One package may obtain its data from a cookie; another off a log … [Read more…]

Posted in: Marketing Tagged: web analytics, web marketing

Excerpts: A Selling Tool for Books

December 20, 2010 by Edie Ramer 10 Comments

I’m an excerpt slut, and I’m not the only one. A recent post on Dear Author led to a lively discussion about excerpts in the comments.  I know I’ve been burned too many times by books that other people loved and I couldn’t get past the first chapter. So even if I’ve heard buzz about … [Read more…]

Posted in: Marketing Tagged: Blake Snyder, Dale Mayer, David Wisehart, excerpts, indie authors, indie publishing, Save the Cat!, self-publishing, selling tool, Tuesday's Child, Writing With The Stars Contest
« Previous 1 … 6 7

Featured Book

Mastering Amazon Ads: An Author’s Guide

by Brian D. Meeks

Considering running ads at Amazon? Don’t make the mistakes so many authors do. Read this book first.

Get at Amazon

 

Follow us on

  • Facebook
  • Twitter
  • RSS

Or…

Get New Articles Emailed to You!

~~~

We collect, use, and process your data according to our Privacy Policy.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

Articles:


Featured Book

Mastering Amazon Ads: An Author’s Guide

by Brian D. Meeks

Considering running ads at Amazon? Don’t make the mistakes so many authors do. Read this book first.

Get at Amazon

 


Find Us on the Web

  • Follow on Twitter Follow on Twitter
  • Like at Facebook Like at Facebook

Copyright © 2023 How To Write Shop.

Omega WordPress Theme by ThemeHall