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How To Write Shop

Articles on the craft and business of writing

web marketing

What’s the Story with Duplicate Content?

September 21, 2011 by Monica Valentinelli Leave a Comment

You’re an author. You have a blog. You’re trying to get the word out about your books. Then, you get a strange e-mail. Somebody is asking you to republish all of your blog posts. Will it hurt you? How about just the one? Duplicate content is a phrase used to describe the event when an … [Read more…]

Posted in: Writing Business, Writing for the Web Tagged: blogs, content, Google, RSS feed, search engines, SEO, web marketing

Review Policy and Five Ways to Get More Book Reviews

July 6, 2011 by Monica Valentinelli 3 Comments
Books pages forward

It’s no secret that recommendations for books are a great way to sell more of them. If you think about it, this makes total sense because study after study shows you’re more likely to buy something from a fellow customer (or friend) than on your own. One thing to keep in mind before you start … [Read more…]

Posted in: Marketing Tagged: book reviews, web marketing, web presence

Web Analytics 101. Or Why “Hits” Don’t Matter.

February 2, 2011 by Monica Valentinelli 1 Comment

One of the first things I learned when I dug into web analytics, was that no two packages are alike. Sure, the names may sound the same (e.g. visits) but the way that the software measures these units could be completely different. One package may obtain its data from a cookie; another off a log … [Read more…]

Posted in: Marketing Tagged: web analytics, web marketing

Websites for Writers: Definitions

January 14, 2011 by Lori Devoti 1 Comment

Blog – Short for web log. Basically a public journal, but easy to update—no need for an ftp program and others can post responses just as easily. (The) Cloud or Cloud Computing – Documents and programs available via the “cloud” aka the Internet rather than on your personal computer. Common examples are Google Docs and … [Read more…]

Posted in: Web Design Tagged: web definitions, web design, web marketing, websites

Websites for Writers: Getting Readers to Your Site

January 13, 2011 by Lori Devoti Leave a Comment

You have built a beautiful site which contains tons of useful and entertaining information, but the web traffic just doesn’t seem to be flowing past your door, or it may be flowing, but very few are stopping to visit. How do you get visitors to your website and get them to come back? Let’s start … [Read more…]

Posted in: Web Design Tagged: book marketing, web marketing, websites
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Featured Book

Save The Cat!
by Blake Snyder

A book on screenwriting that is great for novelists too! Another must have for your How To Write library.

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Featured Book

Techniques of the Selling Writer 
by Dwight V. Swain

Techniques of the Selling Writer by Dwight Swain

Classic book on how to write books that readers will want to read!

This is one of the foundation books that all novelists should have on their bookshelf.

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