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How To Write Shop

Articles on the craft and business of writing

web analytics

Web Analytics 101. Or Why “Hits” Don’t Matter.

February 2, 2011 by Monica Valentinelli 1 Comment

One of the first things I learned when I dug into web analytics, was that no two packages are alike. Sure, the names may sound the same (e.g. visits) but the way that the software measures these units could be completely different. One package may obtain its data from a cookie; another off a log … [Read more…]

Posted in: Marketing Tagged: web analytics, web marketing

Featured Book

Techniques of the Selling Writer 
by Dwight V. Swain

Techniques of the Selling Writer by Dwight Swain

Classic book on how to write books that readers will want to read!

This is one of the foundation books that all novelists should have on their bookshelf.

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Featured Book

Mastering Amazon Ads: An Author’s Guide

by Brian D. Meeks

Considering running ads at Amazon? Don’t make the mistakes so many authors do. Read this book first.

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