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How To Write Shop

Articles on the craft and business of writing

Marketing

Win a blurb critique from a marketing goddess

May 16, 2011 by Edie Ramer 24 Comments
vanity press books

Congratulations to Elle J Rossi! Random.org picked your number! Misty Evans and I will dissect a blurb of your choice. On June 20th, I’ll post the original blurb, our suggestions, and the revised blurb. Last week I advised 2 friends to change the titles and covers for their self-published books. That’s what catches our eyes … [Read more…]

Posted in: Marketing Tagged: blurbs, C.J. Redwine, Cattitude, critique, giveaway, hooks, indie publishing, Misty Evans, self-publishing, Witches Anonymous

Authors, Don’t Make This Marketing Mistake

May 4, 2011 by Monica Valentinelli 2 Comments

Are you the type of author who only focuses on promoting your new releases? The debut of a new book or a short story can be pretty exciting, but the key to successful marketing is to ensure that you’re not just focusing on the new and the shiny. I’ve talked to several authors (and artists) … [Read more…]

Posted in: Marketing Tagged: backlist, book promotion

Book Bloggers: the indie author’s best friend

April 18, 2011 by Edie Ramer 4 Comments

I heart book bloggers. When I published my first paranormal romance last August, a former book reviewer gave me a list of the biggest review sites. Guess what I found out? The biggest review sites don’t accept self-published books. Luckily, two friends had self-published in paranormal romance a few months earlier. Going through their reviews … [Read more…]

Posted in: Marketing Tagged: Aimee, Amanda Hocking, book bloggers, Coffee Table Reviews, DailyCheapReads, Edie Ramer, indie authors, indie publishing, self-publishing

When Should You Start Promoting Online?

April 6, 2011 by Monica Valentinelli 2 Comments
vanity press books

Amanda Hocking. J.A. Konrath. Cory Doctorow. David Wellington. The list of authors who have “made it” online is impressive, but also misleading. Why? Well, that’s what I’m going to talk about today. When you’re an author, the assumption is that by the time you get to the point where you’re promoting yourself, you already know … [Read more…]

Posted in: Marketing Tagged: author promotion, book promotion, social media

5 Ways to get Double-Duty Out of your Social Media and Marketing Efforts

April 4, 2011 by Lori Devoti Leave a Comment

Most writers are not marketers and many writers are not comfortable with social media. But both are a reality of today’s writing and publishing world. And, let’s face it, even if you love book marketing and live to post your opinion of last night’s exile from Survivor or American Idol to the masses, writers need … [Read more…]

Posted in: Marketing Tagged: author promotion, book marketing, facebook, social media, twitter
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