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How To Write Shop

Articles on the craft and business of writing

funnel marketing

The Number One Reason Why Marketing Tactics Fail

August 3, 2011 by Monica Valentinelli 4 Comments

Over the past, few years I’ve talked to a lot of authors experimenting with marketing using tools like: blogs, newsletters, social media, direct mailers and bookmarks, convention appearances, etc. When something doesn’t work? They abandon it. Sadly, some of the tools they’re leaving behind have real, tangible value. Newsletters, for example, take a long time … [Read more…]

Posted in: Marketing Tagged: call to action, funnel marketing, newsletters

Featured Book

Techniques of the Selling Writer 
by Dwight V. Swain

Techniques of the Selling Writer by Dwight Swain

Classic book on how to write books that readers will want to read!

This is one of the foundation books that all novelists should have on their bookshelf.

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Featured Book

Mastering Amazon Ads: An Author’s Guide

by Brian D. Meeks

Considering running ads at Amazon? Don’t make the mistakes so many authors do. Read this book first.

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