• Writing Business
    • Agents & Editors
    • Finding Writing Markets
    • Indie Publishing
    • Marketing
    • Market Trends
    • Quirky Links
    • Web Design
    • Writing for the Web
  • Writing Craft
    • By Genre
      • Romance
      • Young Adult Teen
    • Characters
    • First Pages
    • Grammar
    • Pacing
    • Plotting
    • Point of View
    • Revision
    • Scenes
    • Worldbuilding
    • Writing Prompts
    • Writing Tips
  • Writing Life
    • Author Interviews
    • Conferences
    • Critiques
    • Inspiration
    • Making a Living
  • Writing Tools
    • Book Reviews
    • eBooks
      • Dialogue More than Just Talk ebook
    • Online Writing Tools
    • Writing Software Programs
  • About
    • Contact
    • Regular Columnists
    • Privacy Policy
  • News
  • Services
    • Editorial Services
How To Write Shop

Articles on the craft and business of writing

book promotion

‘Thinking Outside the Box’ Tips for Creating Your own Book Marketing Video

October 3, 2011 by Guest Post 2 Comments
book marketing trailer video

by Melissa Conway Most author-created book trailers stick to the tried-and-true format of carefully selected stock photos with thoughtfully composed captions set to royalty-free music—a potentially good way to get a story concept across to viewers. If done right, it can increase sales, but this particular marketing tool is useless if nobody watches it. Let’s … [Read more…]

Posted in: Marketing, News & Notices, Writing Business Tagged: book promotion, book trailers, indie authors, indie publishing, video, YouTube

Authors, Don’t Make This Marketing Mistake

May 4, 2011 by Monica Valentinelli 2 Comments

Are you the type of author who only focuses on promoting your new releases? The debut of a new book or a short story can be pretty exciting, but the key to successful marketing is to ensure that you’re not just focusing on the new and the shiny. I’ve talked to several authors (and artists) … [Read more…]

Posted in: Marketing Tagged: backlist, book promotion

When Should You Start Promoting Online?

April 6, 2011 by Monica Valentinelli 2 Comments
vanity press books

Amanda Hocking. J.A. Konrath. Cory Doctorow. David Wellington. The list of authors who have “made it” online is impressive, but also misleading. Why? Well, that’s what I’m going to talk about today. When you’re an author, the assumption is that by the time you get to the point where you’re promoting yourself, you already know … [Read more…]

Posted in: Marketing Tagged: author promotion, book promotion, social media

Featured Book

Mastering Amazon Ads: An Author’s Guide

by Brian D. Meeks

Considering running ads at Amazon? Don’t make the mistakes so many authors do. Read this book first.

Get at Amazon

 

Follow us on

  • Facebook
  • Twitter
  • RSS

Or…

Get New Articles Emailed to You!

~~~

We collect, use, and process your data according to our Privacy Policy.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

Articles:


Featured Book

The Writers Journey: Mythic Structure for Writers
by Christopher Vogler

The Writer’s Journey explores the relationship between mythology and storytelling in a clear, concise style.

Want help plotting great stories that grab readers?

The Writer’s Journey is on our MUST read list.

Get at Amazon


Find Us on the Web

  • Follow on Twitter Follow on Twitter
  • Like at Facebook Like at Facebook

Copyright © 2023 How To Write Shop.

Omega WordPress Theme by ThemeHall