by Melissa Conway Most author-created book trailers stick to the tried-and-true format of carefully selected stock photos with thoughtfully composed captions set to royalty-free music—a potentially good way to get a story concept across to viewers. If done right, it can increase sales, but this particular marketing tool is useless if nobody watches it. Let’s … [Read more…]
Are you the type of author who only focuses on promoting your new releases? The debut of a new book or a short story can be pretty exciting, but the key to successful marketing is to ensure that you’re not just focusing on the new and the shiny. I’ve talked to several authors (and artists) … [Read more…]
Amanda Hocking. J.A. Konrath. Cory Doctorow. David Wellington. The list of authors who have “made it” online is impressive, but also misleading. Why? Well, that’s what I’m going to talk about today. When you’re an author, the assumption is that by the time you get to the point where you’re promoting yourself, you already know … [Read more…]