Congratulations to Elle J Rossi! Random.org picked your number! Misty Evans and I will dissect a blurb of your choice. On June 20th, I’ll post the original blurb, our suggestions, and the revised blurb.
Last week I advised 2 friends to change the titles and covers for their self-published books. That’s what catches our eyes first. But just as important is the blurb. If your blurb is ho hum, unless you’re a friend, I’m not likely to buy it. In fact, even if you are a friend, I might not buy it. And as an indie author, it’s important to get reviews. For Cattitude, my first self-published book, I got reviews from about half the book bloggers I emailed. I suspect most of the reviewers were cat lovers, but I sent my blurb with every request, and I credit that, too.
Bestselling Samhain and self-pubbed author Misty Evans is a marketing goddess. She has a business degree with a marketing major and English minor. She’s written and edited numerous newsletters, written customer testimonials, done radio spots, and has written webcopy for companies like Timex and Active Marketing. When it comes to blurbs, she’s an expert.
I don’t have a marketing background, but I think I’m good at blurbs. Yet I still pass mine by my two critique partners. Misty and I will both critique a blurb from one commenter. Deadline to comment is 5am EST on Monday, May 23rd. I’ll let Random.org choose the winner, and I’ll announce it here sometime that Monday. If it’s all right with the winner, the next month I’ll post our critiques and the final blurb.
Here’s my simple formula for writing blurbs: GMC. Goal, motivation, conflict. Character wants something [goal] because of something important [motivation] but something is making it hard for her/him [conflict]. You can see what I mean in my blurb for Cattitude:
It’s all in the Cattitude . . .
After Belle the cat switches bodies with a psychic on the run from a murderer, she wants her perfect cat body back instead of this furless human one. But she doesn’t count on falling in love with her former owner. Or that a CEO and a beauty queen want to use up her nine lives. Now is her chance to prove anything a human can do, a cat can do better.
This blurb is very short. My other two books, Dead People and Dragon Blues, have longer blurbs, though they’re still concise. There’s no hard rule about this. The only rule is that it should be interesting. Okay, check your spelling. And if your grammar is weak, pass it by a friend. This is not a place to make mistakes.
Can a bad witch go good in thirteen steps? Not if Lucifer has his way with her!
A Tickle My Fantasy story.
Amy Atwood is a witch. Not the harm-none kind…the Satan-worshipping, devil-made-me-do-it kind. But after catching Lucifer in a particularly wicked hex act with her goodie-two-shoes Wiccan sister, Amy does what every self-respecting witch would do. She pops a Dove chocolate in her mouth, ends her affair with the devil, and swears an oath never to use magic again.
She wants to be normal. Human. Even if it means no more fun—and she’s looking for a nice, normal guy to complement her new lifestyle. And ice-cream-loving firefighter Adam Foster looks like perfect hero material.
Lucifer, however, isn’t about to be nice about letting her go. Stalked by Satan, manipulated by the angel Gabriel—and surprised by Adam’s true identity—Amy finds herself up to her black hat in trouble of Biblical proportions…
Warning: Welcome to temptation. Sexy Lucifer is going to enchant you. The original Adam is going to charm you. And the angel Gabriel is going to scare your socks off!
Isn’t that a great blurb? And it has a perfect GMC.
If you’d like to know more about blurbs, here’s a great post on How To Be An Excellent Hooker by C.J. Redwine.
Be sure to comment here to win a critique. And tell your friends!